Hello, I’m Lauren
I am a design leader with 8 years of experience at Coca-Cola.
As Director of Product for Europe, I am leading the strategic design and implementation for scalable hyper-personalised marketing via digital activation.
In my previous roles at Coke I have designed, launched and managed several products including a global knowledge management & business intelligence solution called SIMON.
I lead cross-functional teams to design seamless digital experiences. I combine visionary storytelling with a strategic mindset to influence and drive change. With a growth mindset and a passion for creating impactful, customer-centric experiences, I excel in identifying process gaps and uncovering areas of opportunity to drive impactful outcomes.
I am advancing my career in product design, building on my strong foundation in product management, research, UX design and service design.
Profile
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My roles at Coca-Cola:
Current - Director of Product, Europe e-Commerce/CCL (Customer & Commercial Leadership)
Last year - Senior Product Manager - Global Marketing Analytics
2020 - 2024 - Product Owner - Global Marketing Analytics
2017 - 2020 - Consumer & User Research Specialist (Digital) - Europe Knowledge & Insights
Before Coca-Cola (2013 -2017) I had various roles in the travel industry. Working with Expedia/Egencia to optimise billing and payments for corporate clients.
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Professional Diploma in UX Design
UX Design Institute & Glasgow Caledonian University
2022-2023
Advanced Certificate in Social & Market Research Practice
The Market Research Society
2018-2019BSc Ecology and Conservation (1st Class)
Manchester Metropolitan University
2009-2013 -
End-To-End Product Design & Development
Product Management
Human Centered Design
UX Research
UX Design Principles
Strategic Thinking
Service Design
Team Management
Leadership, Coaching and Development
Agile (Scrum)
Change Management
Wireframing, Prototyping and UX Artefacts